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5 Reasons Why You Shouldn’t Start Your Business
business Sonja Stojcevski 11/18/20 business Sonja Stojcevski 11/18/20

5 Reasons Why You Shouldn’t Start Your Business

You know how they say ‘Start before you’re ready?!’ Five reasons why you shouldn't start your business before you are ready.

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🙋‍♀️I thought it was time for a small re-introduction.

I’m Sonja - a hospitality + brand designer who has spent most of her life observing how spaces make people feel. 

🍽️ I started in service: hotels, restaurants, and later superyachts
✨ Working on something super special ✨ As the story weaves and design evolves I always look back when creating brands - what is the magic behind, how will it make people feel, how will they connect to it and most importantly how do I design a brand t
💾 Lately, I’ve been reflecting on how hospitality is changing, not just in how it looks, but in how it feels.

👀 Reading The Passion Principle by @design_hotels and @universaldesignstudio sparked so many thoughts about what’s next for o

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